Anna Beck

Digital Marketing and Print

Anna Beck is a California-based jewelry line that collaborates with heritage artisans in Bali to create unique heirloom-quality pieces. I was initially brought in to give some fresh eyes to the Anna Beck’s email marketing. I worked closely with the Brand Director and Marketing Manager to craft beautiful, eye-catching emails that spotlighted the jewelry, but also shared the story of what makes Anna Beck pieces so special. My role eventually grew to include the design of a variety of assets across digital + print, most notably the seasonal catalogs.

→ Brand Direction: Kate Miss and Danie Moriarty

Email Marketing

A large chunk of my work for Anna Beck was on email campaign design, and I totally fell in love with the medium. Working with static emails gave me a ton of room for flexibility + experimentation in the designs, a blessing when content could be quite similar from email to email.

Digital Campaigns

I also created multiple graphics for social media + SMS campaigns; since we were limited by size dimensions and audience attention, I used mindful type treatments (carefully paired with curated brand photography) and simple animated details to quickly grab a potential customer’s eye.

Print Design

One of my absolute favourite projects I worked with for Anna Beck was the creation of several seasonal catalogs, combining my appreciation for beautiful brand photography and obsession with meticulous layout design. I worked closely with the Anna Beck team to ensure that every piece was proportionately scaled to the others it shared a page with.. I also created several smaller print pieces including linesheets, look books, retailer-specific gift guides, postcards, and marketing materials for trunk shows.