J. Avolio
2019 — Editorial
J. Avolio - now known as Liminal States - is a boutique branding studio run by my pal + incredibly talented designer, Jess Avolio. Like all good friendships of the 21st century, we met via Instagram and bonded over nerdy designer nonsense, including the fact that we all low-key dread designing for ourselves.
So what do you do? You hire your friends.
“Irene was fantastic and exceeded my expectations. In a pinch, she offered to help design a fairly extensive document outlining all my processes and incorporated my brand elements into a final doc that fit in seamlessly with my existing brand materials.
She was able to take my very specific creative vision and make it a reality - and I really think it’s a sign of a great designer when they can impress another designer.”